About 7 years into my professional makeup career, I grew tired of getting my products from a zillion different lines and sending my clients in different directions. It sounded magical to have my own line. I knew that I needed my products to be long-wearing since I was in the bridal industry, but I also wanted them to feel like you weren’t wearing a ton of makeup. I also didn't want them to include harmful ingredients. After much research, the Loren Cosmetics line was launched in 2010. Today my makeup style is considered eye-focused. I love making them the center of attention, and that’s what I think you’ll find by looking at my work.